{"id":5307,"date":"2020-03-09T17:07:08","date_gmt":"2020-03-09T16:07:08","guid":{"rendered":"http:\/\/legacy.gominga.com\/?p=5307"},"modified":"2024-06-18T12:50:08","modified_gmt":"2024-06-18T10:50:08","slug":"amazon-fuer-entscheider","status":"publish","type":"post","link":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/","title":{"rendered":"Buchtipp: Amazon f\u00fcr Entscheider"},"content":{"rendered":"[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2><strong>\u00dcber 130.000 Downloads (Stand Dez. 2021):<\/strong><\/h2>\n<p><em>Das Fachwerk &#8222;Amazon f\u00fcr Entscheider&#8220; ist so relevant wie noch nie! Inzwischen wurde allein die Digitalversion <strong>mehr als 130.000 mal heruntergeladen<\/strong>. Die aktuelle Zahl der Downloads finden Sie <a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-658-27427-6\"><strong>HIER<\/strong><\/a>.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][divider line_type=&#8220;Full Width Line&#8220; line_thickness=&#8220;1&#8243; divider_color=&#8220;extra-color-1&#8243; animate=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;5328&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;center&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]<b>&#8222;Amazon f\u00fcr Entscheider&#8220; ist unser Buchtipp f\u00fcr alle H\u00e4ndler und Hersteller, die auf Amazon aktiv sind oder aktiv werden wollen. Neben der Strategieentwicklung und Implementierung gibt es verschiedene Fallstudien aus der Praxis.\u00a0<\/b><\/p>\n<p>Das Buch von Professor Dr. Christian Stummeyer und Benno K\u00f6ber (Hrsg.) enth\u00e4lt auch ein Kapitel zum Thema &#8222;<strong>Produktbewertungen auf Amazon: Relevanz und Handlungsfelder f\u00fcr Unternehmen<\/strong>&#8220; von gominga Co-Founder Christian Driehaus.<\/p>\n<ul>\n<li>Erscheinungsdatum: 24. April 2020<\/li>\n<li>ISBN Print: 978-3-658-27426-9<\/li>\n<li>Preis: 44,99 Euro<\/li>\n<li>ISBN eBook: 978-3-658-27427-6<\/li>\n<li>Preis: 34,99 Euro<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][divider line_type=&#8220;Full Width Line&#8220; line_thickness=&#8220;1&#8243; divider_color=&#8220;extra-color-1&#8243; animate=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][nectar_cta btn_style=&#8220;see-through&#8220; heading_tag=&#8220;h3&#8243; button_color=&#8220;default&#8220; text_color=&#8220;#cc922f&#8220; button_border_thickness=&#8220;0px&#8220; link_type=&#8220;new_tab&#8220; alignment=&#8220;center&#8220; alignment_tablet=&#8220;default&#8220; alignment_phone=&#8220;default&#8220; display=&#8220;block&#8220; display_tablet=&#8220;inherit&#8220; display_phone=&#8220;inherit&#8220; text=&#8220;Jetzt kaufen!&#8220; url=&#8220;https:\/\/www.amazon.de\/Amazon-f%C3%BCr-Entscheider-Strategieentwicklung-Implementierung\/dp\/3658274263\/&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][divider line_type=&#8220;Full Width Line&#8220; line_thickness=&#8220;1&#8243; divider_color=&#8220;extra-color-1&#8243; animate=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2><b>Mehr zum Inhalt:<\/b><\/h2>\n<p>Amazon ist der wichtigste Marktplatz im gesamten deutschen E-Commerce. Die Marktplatzfunktion erm\u00f6glicht es H\u00e4ndlern und Herstellern \u00fcber Amazon ihre Produkte zu vertreiben und als Verkaufskanal in ihre Vertriebsstrategie zu integrieren.<\/p>\n<p>Sowohl f\u00fcr den B2B als auch f\u00fcr den B2C-Bereich bietet Amazon eine schnelle und unkomplizierte L\u00f6sung um Produkte online zu verkaufen. Auch 2020 gibt es in Deutschland noch enormes Wachstumspotenzial.<\/p>\n<p><b>Amazon f\u00fcr Entscheider\u00a0<\/b>unterst\u00fctzt gro\u00dfe und mittelst\u00e4ndige Unternehmen dabei die richtige Marktplatz-Strategie zu entwickeln und zeigt auf, wie das Amazon-Ecosystem effektiv genutzt werden kann. Die Erfolgsfaktoren werden dabei anhand von mehreren Fallstudien n\u00e4her aufgezeigt.<\/p>\n<p><strong>Aufgrund seiner eigenen mehrj\u00e4hrigen T\u00e4tigkeit bei Amazon wurde gominga Co-Founder Christian Driehaus von Professor Stummeyer angesprochen bei diesem Buch mitzuwirken.<\/strong> Aus einer spontanen Idee wurde dann ein ganzes Kapitel mit knapp 25 Seiten zum Thema Produktbewertungen auf Amazon.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][divider line_type=&#8220;Full Width Line&#8220; line_thickness=&#8220;1&#8243; divider_color=&#8220;extra-color-1&#8243; animate=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][nectar_single_testimonial testimonial_style=&#8220;bold&#8220; color=&#8220;Extra-Color-1&#8243; quote=&#8220;Es hat mir von Anfang an sehr viel Spa\u00df gemacht an diesem Buch mitzuschreiben. Der Austausch mit Professor Stummeyer und Benno K\u00f6ber sowie allen anderen Autoren war sehr anregend und konstruktiv. Nun bin ich gespannt auf das Feedback der Leser und hoffe einige spannende Informationen bzw. Empfehlungen mit meinem Kapitel zu teilen.&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Christian Driehaus, Co-Founder gominga eServices GmbH[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][divider line_type=&#8220;Full Width Line&#8220; line_thickness=&#8220;1&#8243; divider_color=&#8220;extra-color-1&#8243; animate=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h3>Das Kapitel <strong>Produktbewertungen auf Amazon: Relevanz und Handlungsfelder f\u00fcr Unternehmen<\/strong> behandelt folgende Themenbereiche:<\/h3>\n<p>&nbsp;<\/p>\n<p><em><strong>Das Bewertungssystem auf Amazon<\/strong><\/em><\/p>\n<p>1.1 Hintergrund<\/p>\n<p>1.2 Definition<\/p>\n<p>1.3 Entwicklung<\/p>\n<p><em><strong>Der Einfluss von Bewertungen auf den Konsumenten<\/strong><\/em><\/p>\n<p>2.1 Aktuelle Studien<\/p>\n<p>2.2 Einfluss auf alle Touchpoints entlang der Customer Journey<\/p>\n<p><em><strong>Aktives Rezensions-Management: Handlungsbedarf f\u00fcr Unternehmen<\/strong><\/em><\/p>\n<p>3.1. Erarbeitung einer Rating-Strategie<\/p>\n<p>3.2. Einfluss von Rezensionen auf Umsatz und Markenimage<\/p>\n<p>3.3. Generierung von Bewertungen inkl. Fake Reviews<\/p>\n<p>3.4. Auswertung von vorhandenen Bewertungen und Produktfragen<\/p>\n<p>3.5. Kommentierung von Bewertungen und Beantwortung von Produktfragen<\/p>\n<p>3.6. Anbieter von Review Management Tools[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5309,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-5307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ratgeber"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buchtipp: Amazon f\u00fcr Entscheider - gominga<\/title>\n<meta name=\"description\" content=\"&quot;Amazon f\u00fcr Entscheider&quot; ist der ideale Buchtipp f\u00fcr H\u00e4ndler und Hersteller auf Amazon mit Strategien, Implementation und praxisnahen Fallstudien.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buchtipp: Amazon f\u00fcr Entscheider - gominga\" \/>\n<meta property=\"og:description\" content=\"&quot;Amazon f\u00fcr Entscheider&quot; ist der ideale Buchtipp f\u00fcr H\u00e4ndler und Hersteller auf Amazon mit Strategien, Implementation und praxisnahen Fallstudien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/\" \/>\n<meta property=\"og:site_name\" content=\"gominga\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomingagmbh\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-09T16:07:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T10:50:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2020\/03\/Amazon-f\u00fcr-Entscheider.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"210\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christian Driehaus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gominga1\" \/>\n<meta name=\"twitter:site\" content=\"@gominga1\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christian Driehaus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/\"},\"author\":{\"name\":\"Christian Driehaus\",\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/#\\\/schema\\\/person\\\/945d7d508647d7ae287d5616c4c9c246\"},\"headline\":\"Buchtipp: Amazon f\u00fcr Entscheider\",\"datePublished\":\"2020-03-09T16:07:08+00:00\",\"dateModified\":\"2024-06-18T10:50:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/\"},\"wordCount\":2569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/legacy.gominga.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Amazon-f\u00fcr-Entscheider.jpg\",\"articleSection\":[\"Ratgeber\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/\",\"url\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/\",\"name\":\"Buchtipp: Amazon f\u00fcr Entscheider - gominga\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/legacy.gominga.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Amazon-f\u00fcr-Entscheider.jpg\",\"datePublished\":\"2020-03-09T16:07:08+00:00\",\"dateModified\":\"2024-06-18T10:50:08+00:00\",\"description\":\"\\\"Amazon f\u00fcr Entscheider\\\" ist der ideale Buchtipp f\u00fcr H\u00e4ndler und Hersteller auf Amazon mit Strategien, Implementation und praxisnahen Fallstudien.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/#primaryimage\",\"url\":\"https:\\\/\\\/legacy.gominga.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Amazon-f\u00fcr-Entscheider.jpg\",\"contentUrl\":\"https:\\\/\\\/legacy.gominga.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Amazon-f\u00fcr-Entscheider.jpg\",\"width\":210,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/amazon-fuer-entscheider\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/legacy.gominga.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buchtipp: Amazon f\u00fcr Entscheider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/#website\",\"url\":\"https:\\\/\\\/legacy.gominga.com\\\/\",\"name\":\"gominga\",\"description\":\"The review company\",\"publisher\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/legacy.gominga.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/#organization\",\"name\":\"gominga eServices GmbH\",\"url\":\"https:\\\/\\\/legacy.gominga.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/legacy.gominga.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/gominga_logo-slogan.png\",\"contentUrl\":\"https:\\\/\\\/legacy.gominga.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/gominga_logo-slogan.png\",\"width\":198,\"height\":60,\"caption\":\"gominga eServices GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomingagmbh\\\/\",\"https:\\\/\\\/x.com\\\/gominga1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gominga\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/legacy.gominga.com\\\/#\\\/schema\\\/person\\\/945d7d508647d7ae287d5616c4c9c246\",\"name\":\"Christian Driehaus\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buchtipp: Amazon f\u00fcr Entscheider - gominga","description":"\"Amazon f\u00fcr Entscheider\" ist der ideale Buchtipp f\u00fcr H\u00e4ndler und Hersteller auf Amazon mit Strategien, Implementation und praxisnahen Fallstudien.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"Buchtipp: Amazon f\u00fcr Entscheider - gominga","og_description":"\"Amazon f\u00fcr Entscheider\" ist der ideale Buchtipp f\u00fcr H\u00e4ndler und Hersteller auf Amazon mit Strategien, Implementation und praxisnahen Fallstudien.","og_url":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/","og_site_name":"gominga","article_publisher":"https:\/\/www.facebook.com\/gomingagmbh\/","article_published_time":"2020-03-09T16:07:08+00:00","article_modified_time":"2024-06-18T10:50:08+00:00","og_image":[{"width":210,"height":300,"url":"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2020\/03\/Amazon-f\u00fcr-Entscheider.jpg","type":"image\/jpeg"}],"author":"Christian Driehaus","twitter_card":"summary_large_image","twitter_creator":"@gominga1","twitter_site":"@gominga1","twitter_misc":{"Verfasst von":"Christian Driehaus","Gesch\u00e4tzte Lesezeit":"5 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/#article","isPartOf":{"@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/"},"author":{"name":"Christian Driehaus","@id":"https:\/\/legacy.gominga.com\/#\/schema\/person\/945d7d508647d7ae287d5616c4c9c246"},"headline":"Buchtipp: Amazon f\u00fcr Entscheider","datePublished":"2020-03-09T16:07:08+00:00","dateModified":"2024-06-18T10:50:08+00:00","mainEntityOfPage":{"@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/"},"wordCount":2569,"commentCount":0,"publisher":{"@id":"https:\/\/legacy.gominga.com\/#organization"},"image":{"@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/#primaryimage"},"thumbnailUrl":"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2020\/03\/Amazon-f\u00fcr-Entscheider.jpg","articleSection":["Ratgeber"],"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/","url":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/","name":"Buchtipp: Amazon f\u00fcr Entscheider - gominga","isPartOf":{"@id":"https:\/\/legacy.gominga.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/#primaryimage"},"image":{"@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/#primaryimage"},"thumbnailUrl":"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2020\/03\/Amazon-f\u00fcr-Entscheider.jpg","datePublished":"2020-03-09T16:07:08+00:00","dateModified":"2024-06-18T10:50:08+00:00","description":"\"Amazon f\u00fcr Entscheider\" ist der ideale Buchtipp f\u00fcr H\u00e4ndler und Hersteller auf Amazon mit Strategien, Implementation und praxisnahen Fallstudien.","breadcrumb":{"@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/#primaryimage","url":"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2020\/03\/Amazon-f\u00fcr-Entscheider.jpg","contentUrl":"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2020\/03\/Amazon-f\u00fcr-Entscheider.jpg","width":210,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/legacy.gominga.com\/de\/amazon-fuer-entscheider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/legacy.gominga.com\/de\/"},{"@type":"ListItem","position":2,"name":"Buchtipp: Amazon f\u00fcr Entscheider"}]},{"@type":"WebSite","@id":"https:\/\/legacy.gominga.com\/#website","url":"https:\/\/legacy.gominga.com\/","name":"gominga","description":"The review company","publisher":{"@id":"https:\/\/legacy.gominga.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/legacy.gominga.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/legacy.gominga.com\/#organization","name":"gominga eServices GmbH","url":"https:\/\/legacy.gominga.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/legacy.gominga.com\/#\/schema\/logo\/image\/","url":"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2018\/10\/gominga_logo-slogan.png","contentUrl":"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2018\/10\/gominga_logo-slogan.png","width":198,"height":60,"caption":"gominga eServices GmbH"},"image":{"@id":"https:\/\/legacy.gominga.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gomingagmbh\/","https:\/\/x.com\/gominga1","https:\/\/www.linkedin.com\/company\/gominga\/"]},{"@type":"Person","@id":"https:\/\/legacy.gominga.com\/#\/schema\/person\/945d7d508647d7ae287d5616c4c9c246","name":"Christian Driehaus"}]}},"_links":{"self":[{"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/posts\/5307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/comments?post=5307"}],"version-history":[{"count":0,"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/posts\/5307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/media\/5309"}],"wp:attachment":[{"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/media?parent=5307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/categories?post=5307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legacy.gominga.com\/de\/wp-json\/wp\/v2\/tags?post=5307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}