{"id":33194,"date":"2019-09-05T12:37:35","date_gmt":"2019-09-05T10:37:35","guid":{"rendered":"http:\/\/legacy.gominga.com\/?p=33194"},"modified":"2024-06-28T11:44:41","modified_gmt":"2024-06-28T09:44:41","slug":"mtd-products","status":"publish","type":"post","link":"https:\/\/legacy.gominga.com\/de\/mtd-products\/","title":{"rendered":"Wie MTD Products mit gominga effizient Review-Management betreibt"},"content":{"rendered":"[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;33257&#8243; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;small_depth&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]<b style=\"font-size: 16px;\">MTD Products AG, ein Unternehmen von Stanley Black &amp; Decker, entscheidet sich f\u00fcr gominga, um Produktbewertungen und Fragen auf mehreren europ\u00e4ischen Online-Marktpl\u00e4tzen zu \u00fcberwachen, zu analysieren und zu beantworten<\/b>[\/vc_column_text][vc_column_text]Die MTD Products AG nutzt den gominga Review Manager um Bewertungen, Rezensionen und Fragen zu \u00fcberwachen, zu analysieren und zu beantworten. gominga bietet die entscheidende Komponente, um Kundenfeedback von verschiedenen Plattformen zu konsolidieren und erm\u00f6glicht es den Kundenservice-Teams, auf einzelne Rezensionen und Fragen innerhalb von Zendesk zu antworten.[\/vc_column_text][vc_column_text]\n<blockquote><p>Mithin der gr\u00f6\u00dfte Gewinn f\u00fcr uns ist die Transparenz in der tats\u00e4chlichen Endanwenderzufriedenheit und der direkten Marktr\u00fcckmeldung hinsichtlich Produkt- \/ Servicequalit\u00e4t.<\/p>\n<p><strong>Ralf Langenbahn<\/strong> &#8211; Director Post Sales Support, MTD Products AG<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#235d89&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;40px&#8220; bottom_padding=&#8220;40px&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;straight_section&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h3>Auf einen Blick<\/h3>\n[\/vc_column_text][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; top_padding=&#8220;10px&#8220; text_align=&#8220;left&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/3&#8243; tablet_width_inherit=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h3>Die Herausforderung<\/h3>\n<p>MTD Products hat ein stark saisonabh\u00e4ngiges Gesch\u00e4ft und verkauft seine Produkte \u00fcber verschiedene Online-H\u00e4ndler und -Marktpl\u00e4tze. Das Team wollte Einblicke in die Verbraucher gewinnen und durch die Beantwortung von Bewertungen und Fragen direkt mit den Kunden in Kontakt treten. Dies war nicht \u00fcber alle verschiedenen Kan\u00e4le hinweg m\u00f6glich. Insbesondere das Kundenservice-Team suchte nach einer L\u00f6sung, die sich in das bestehende CRM-System Zendesk integrieren lie\u00df.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/3&#8243; tablet_width_inherit=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h3>Die L\u00f6sung<\/h3>\n<p>gominga bietet die entscheidende Komponente, alle Bewertungen, Rezensionen und Fragen aus allen Kan\u00e4len in einem Tool zu sammeln. Dies erm\u00f6glicht eine gr\u00fcndliche Analyse, um die Ursachen f\u00fcr Beschwerden zu identifizieren. Dar\u00fcber hinaus erm\u00f6glicht gominga mit seiner speziellen Zendesk-Integration dem Kundenservice-Team eine effiziente Beantwortung von Kundenanfragen im Rahmen des etablierten Workflows.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/3&#8243; tablet_width_inherit=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h3>Die Vorteile<\/h3>\n<p>gominga erm\u00f6glicht die \u00dcberwachung der Verbraucherstimmung. Die M\u00f6glichkeit, Kundenfeedback plattform\u00fcbergreifend zu analysieren, verschafft Marketing- und Produktmanagement-Teams einen Wettbewerbsvorteil. Dar\u00fcber hinaus spart gominga mit seiner Zendesk-Integration Zeit, indem es alle Bewertungs- und Fragedaten im CRM platziert, wo MTD Products auf einfache und effiziente Weise auf diese Kunden reagieren kann.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#f8f8f8&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;40px&#8220; bottom_padding=&#8220;40px&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text css=&#8220;.vc_custom_1667563068871{border-top-width: 1px !important;padding-top: 20px !important;border-top-color: #dddddd !important;border-radius: 1px !important;}&#8220;]\n<h3>Mehr \u00fcber die MTD Products AG<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14226 size-medium\" src=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2021\/03\/mtd-logo-300x200.png\" alt=\"mtd logo\" width=\"300\" height=\"200\" srcset=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2021\/03\/mtd-logo-300x200.png 300w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2021\/03\/mtd-logo.png 467w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>MTD Products Inc\u00ae wurde 1932 in Cleveland gegr\u00fcndet und ist f\u00fchrend in der Entwicklung und Herstellung von Motorger\u00e4ten f\u00fcr den Au\u00dfenbereich wie Rasenm\u00e4hern und Schneefr\u00e4sen.<\/p>\n<p>Die MTD-Markenfamilie bietet eine Reihe von Rasen- und Gartenprodukten, die Menschen auf der ganzen Welt dazu inspirieren, die Natur zu pflegen und zu genie\u00dfen. Cub Cadet\u00ae, das weltweit produziert und vertrieben wird, ist die am schnellsten wachsende Aufsitzm\u00e4hermarke in den USA und wird auf der ganzen Welt f\u00fcr seine erstklassigen Sportrasenger\u00e4te gelobt. Zu den regionalen Marken von MTD geh\u00f6ren Troy-Bilt\u00ae in Nord- und S\u00fcdamerika, Rover\u00ae im pazifischen Raum und WOLF-Garten\u00ae in Europa. Zum Portfolio geh\u00f6ren auch die Marken Remington\u00ae, Yard Machines\u00ae, Columbia\u00ae und MTD Genuine Parts\u00ae, die alle haupts\u00e4chlich in Nord- und S\u00fcdamerika vertrieben werden, sowie Robomow\u00ae, der in Nord- und S\u00fcdamerika, Europa und im Nahen Osten verkauft wird. Jede Marke wird von einem starken MTD-Vertriebs-, Service- und Supportnetz unterst\u00fctzt.<\/p>\n<p>MTD hat seinen Hauptsitz in Valley City, Ohio, und unterh\u00e4lt Entwicklungs-, Fertigungs-, Vertriebs- und Verkaufsniederlassungen in mehr als 20 L\u00e4ndern. Die Marken und Produkte von MTD sind in f\u00fchrenden Einzelhandelsunternehmen und unabh\u00e4ngigen Einzelhandelskan\u00e4len zu finden, darunter Baum\u00e4rkte, unabh\u00e4ngige H\u00e4ndler und Landwirtschaftsgesch\u00e4fte.<\/p>\n<p>Quelle: <a href=\"https:\/\/www.mtdproducts.com\/en_US\/about-us\/\">https:\/\/www.mtdproducts.com\/en_US\/about-us\/<\/a><\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-33194 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-3-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-3-1-300x300.jpg 300w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-3-1-150x150.jpg 150w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-3-1-140x140.jpg 140w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-3-1-100x100.jpg 100w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-3-1-350x350.jpg 350w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-3-1.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-1-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-1-1-300x300.jpg 300w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-1-1-150x150.jpg 150w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-1-1-140x140.jpg 140w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-1-1-100x100.jpg 100w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-1-1-350x350.jpg 350w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-1-1.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-2-1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-2-1-300x300.jpg 300w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-2-1-150x150.jpg 150w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-2-1-140x140.jpg 140w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-2-1-100x100.jpg 100w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-2-1-350x350.jpg 350w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/11\/case-study-mtd-europe-product-2-1.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-30919 alignleft\" src=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/09\/stanley-black-decker-logo-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/09\/stanley-black-decker-logo-300x200.png 300w, https:\/\/legacy.gominga.com\/wp-content\/uploads\/2022\/09\/stanley-black-decker-logo.png 467w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Im Dezember 2021 schlie\u00dft Stanley Black &amp; Decker die \u00dcbernahmen von MTD Holdings und Excel Industries ab und wird damit zu einem weltweit f\u00fchrenden Unternehmen f\u00fcr Outdoor-Produkte.<\/p>\n<p>Quelle: <a href=\"https:\/\/www.mtdproducts.com\/en_US\/Stanley-Black-Decker-Completes-Acquisitions-MTD-Excel.html\">https:\/\/www.mtdproducts.com\/en_US\/Stanley-Black-Decker-Completes-Acquisitions-MTD-Excel.html<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;40&#8243; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<div style=\"font-size: 120%;\">\n<h2>Interview mit Ralf Langenbahn<\/h2>\n<p>Ralf Langenbahn ist Director Post Sales Support bei der MTD Products AG. Wir haben uns mit ihm f\u00fcr ein Interview zusammengesetzt und dr\u00fcber gesprochen wie das Unternehmen vom Einsatz des gominga Review Managers profitiert.<\/p>\n<p><em>Wer sind Sie und was machen Sie (Unternehmen\/ Firma \/Position)?<\/em><br \/>\nGegr\u00fcndet 1932 in Cleveland, Ohio (USA) ist MTD \u2013 the Modern Tool and Die Company \u2013 heute einer der gr\u00f6\u00dften Hersteller von Motorgartenger\u00e4ten. In Europa bietet MTD mit den Kernmarken Cub Cadet und WOLF-Garten jedem Gartenfreund \u2013 ob Hobbyg\u00e4rtner oder Profi \u2013 ein umfangreiches Portfolio, das f\u00fcr nahezu alle Anwendungen im Garten die optimale L\u00f6sung bereith\u00e4lt. Jede Marke hat dabei ein unverwechselbares Gesicht und operiert als eigenst\u00e4ndiger Charakter im Markt. Von Saatgut &amp; D\u00fcnger, \u00fcber hochwertige Schneidwerkzeuge bis zum autonom fahrenden M\u00e4hroboter und Kompakttraktor pr\u00e4sentiert MTD alle g\u00e4ngigen Produktgruppen mit unterschiedlichen technischen Ausstattungen und den dazu geh\u00f6rigen Servicedienstleistungen.<\/p>\n<p><em>In welchem Bereich setzen Sie auf die gominga?<\/em><br \/>\ngominga wird als wichtige Feedback- und Kommunikationsschnittstelle im Bereich der MTD Produkt verkaufenden Online Vertriebsplattformen, mit Schwerpunkt Deutschland genutzt.<\/p>\n<p>Es ist uns dabei wichtig, hier\u00fcber zeitgem\u00e4\u00df und schnell als verantwortlich handelnder Hersteller direkt mit den Endanwendern unserer Ger\u00e4te interagieren zu k\u00f6nnen.<\/p>\n<p><em>Wie war Ihre Situation im Unternehmen bzw. was war Ihr Hauptproblem und wie wurde dieses mithilfe der gominga-Anwendung gel\u00f6st?<\/em><br \/>\nAls sogenannter \u201eAll Channel\u201c -Anbieter mit einem stark saisonal gepr\u00e4gten Gesch\u00e4ftsverlauf und zugleich betriebener Mehrmarkenstrategie, erlaubt gominga uns eine effektive Kommunikation und Nutzwertanalyse mit den Endanwendern unserer Produkte zu betreiben.<\/p>\n<p><em>Wieso haben Sie sich f\u00fcr die gominga und deren Anwendung (SaaS-L\u00f6sung) entschieden?<\/em><br \/>\nDie einfache Integrierbarkeit des Systems ohne entsprechend aufwendigen Implementierungsprozess in unsere auf b2b-basierten Unternehmensprozesse, waren einer der Hauptgr\u00fcnde f\u00fcr die Auswahl von gominga. Die dazu extra geschaffene Schnittstelle in unser CRM-System (ZENDESK), erlaubt uns eine noch stabilere und einfachere Interaktion mit Verbraucherfragen \/ -bewertungen.<\/p>\n<p><em>Welchen Nutzen hat Ihnen die gominga-Anwendung gebracht?<\/em><br \/>\nMithin der gr\u00f6\u00dfte Gewinn f\u00fcr uns ist die Transparenz in der tats\u00e4chlichen Endanwenderzufriedenheit und der direkten Marktr\u00fcckmeldung hinsichtlich Produkt- \/ Servicequalit\u00e4t.<\/p>\n<p><em>Was sch\u00e4tzen Sie an der Zusammenarbeit mit gominga besonders?<\/em><br \/>\nDie schnelle und pers\u00f6nliche Betreuung durch das mit gro\u00dfem Herzblut agierende gominga Team, welches auch Sonderw\u00fcnsche einfach und unkompliziert miteinander besprechen und zumeist l\u00f6sen l\u00e4sst.<\/p>\n<p><em>Wem w\u00fcrden Sie gominga und deren L\u00f6sungen empfehlen und warum?<\/em><br \/>\nAllen Markenherstellern von Produkten &amp; Dienstleistungen, welche traditionell stark im b2b-Gesch\u00e4ft verankert sind (und es bleiben wollen), aber dabei dennoch auf das direkte Feedback des Endanwenders \u201eungefiltert\u201c und \u201etagesaktuell\u201c zugreifen m\u00f6chten.<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#1c82c1&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;20px&#8220; bottom_padding=&#8220;40px&#8220; left_padding_desktop=&#8220;40px&#8220; right_padding_desktop=&#8220;40px&#8220; text_color=&#8220;custom&#8220; custom_text_color=&#8220;#ffffff&#8220; text_align=&#8220;center&#8220; row_border_radius=&#8220;10px&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2>Verbessern Sie Ihr Bewertungsmanagement mit gominga<\/h2>\n<p style=\"font-size: 120%;\">Erfahren Sie mehr dar\u00fcber, wie der <a href=\"https:\/\/legacy.gominga.com\/review-manager\/\" target=\"_blank\" rel=\"noopener\">gominga Review Manager<\/a> kann Ihrer Marke dabei helfen, Kunden zu begeistern und eine bessere Customer Journey \u00fcber alle Kan\u00e4le hinweg zu schaffen. Alternativ k\u00f6nnen Sie auch <a href=\"https:\/\/legacy.gominga.com\/de\/request-a-demo\/\">hier<\/a> einen kostenlosen Demotermin vereinbaren!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220;&#8230;<\/p>\n","protected":false},"author":8,"featured_media":33172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":{"0":"post-33194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-testimonial"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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