{"id":23061,"date":"2022-05-23T08:32:02","date_gmt":"2022-05-23T06:32:02","guid":{"rendered":"http:\/\/legacy.gominga.com\/?p=23061"},"modified":"2024-04-03T18:03:57","modified_gmt":"2024-04-03T16:03:57","slug":"marktplatzwelt-2022","status":"publish","type":"post","link":"https:\/\/legacy.gominga.com\/de\/marktplatzwelt-2022\/","title":{"rendered":"DIE MARKTPLATZWELT 2022"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ bottom_margin=“30″ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“23468″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ animation_easing=“default“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=“center“ border_radius=“none“ box_shadow=“small_depth“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“ margin_bottom=“50″ margin_top=“0″][heading subtitle=“Erfolgsfaktoren, Marketplace Landscape und Business Enabler Universe“]\n

Online-Marktpl\u00e4tze im Jahr 2022<\/strong><\/h2>\n[\/heading][vc_column_text css=“.vc_custom_1653300359093{margin-top: 50px !important;padding-right: 10% !important;padding-left: 10% !important;}“]Im Fr\u00fchjahr 2020 haben wir zusammen mit unserem Partner ecom consulting GmbH<\/a> die Studie \u201eDie Marktplatzwelt 2020<\/a>\u201c ver\u00f6ffentlicht. Damals haben wir mit unseren Marktplatz-Landscapes und der Studie Pionierarbeit geleistet und konnten Transparenz und wichtige Fakten zu diesem dynamischen Umfeld liefern. Seitdem ist viel passiert. Vor allem der Ausbruch der Covid-Pandemie mit den verschiedensten Lockdowns hat weltweit der Digitalisierung einen Booster beschert.<\/p>\n

Die vielen R\u00fcckfragen aus Medien und von unseren Kunden sowie der regelrechte Marktplatz-Boom der letzten zwei Jahre haben uns dazu bewogen, die Marktplatzwelt zusammen mit unseren Partnern und diesj\u00e4hrigen Sponsoren Lengow<\/a><\/strong> und Arvato<\/a><\/strong> noch einmal genauer unter die Lupe zu nehmen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#f7f7f7″ scene_position=“center“ top_padding=“25″ bottom_padding=“25″ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=“.vc_custom_1651837701448{padding-top: 25px !important;}“]\n

Du hast Interesse an unserer Marktplatzstudie?<\/strong><\/h3>\n[\/vc_column_text][divider line_type=“Small Line“ line_alignment=“default“ line_thickness=“5″ divider_color=“default“][nectar_btn size=“large“ button_style=“regular“ button_color_2=“Extra-Color-1″ icon_family=“none“ text=“Jetzt die Marktplatzstudie anfordern!“ url=“#studie“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ bottom_margin=“30″ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=“.vc_custom_1712160220277{padding-right: 10% !important;padding-left: 10% !important;}“]\n

Inhalte unserer Studie<\/h3>\n
    \n
  1. Treiber und Trends des Marktplatz-Booms<\/li>\n
  2. Marketplace Landscapes\u00a02022<\/li>\n
  3. Marktplatz \u00d6kosystem: Services und Solution Provider<\/li>\n
  4. Expertenbeitr\u00e4ge zu Erfolgsfaktoren<\/li>\n<\/ol>\n

    Expertenbeitr\u00e4ge zu den Erfolgsfaktoren von Online Marktpl\u00e4tzen:<\/h3>\n
      \n
    • Alexander Graf<\/strong>: B2B Marktpl\u00e4tze<\/li>\n
    • Alfred K\u00e4rcher SE & Co. Kommanditgesellschaft:<\/strong> Consumer Insights auf Amazon & Co.<\/li>\n
    • Arvato Supply Chain Solutions:<\/strong> Internationale Skalierung von Marktplatzlogistik<\/li>\n
    • authorized.by GmbH:<\/strong> Markenschutz und konsistente Markendarstellung auf Marktpl\u00e4tzen<\/li>\n
    • Kaufland:<\/strong> Auf Marktpl\u00e4tzen verkaufen ist nicht schwer – Marktplatz werden umso mehr<\/li>\n
    • Lengow:<\/strong> Auf den Produktdatenfeed kommt es an<\/li>\n
    • Lengow:<\/strong> Fashion Marktpl\u00e4tze: Internationale Wachstumschancen mit Hindernissen<\/li>\n
    • Osborne Clark:<\/strong> Neue rechtliche Rahmenbedingungen f\u00fcr den Vertrieb \u00fcber Plattformen und im Internet<\/li>\n
    • OTTO:<\/strong> Meilensteine und Herausforderungen auf dem Weg zum offenen Marktplatz<\/li>\n
    • Samsung Electronics GmbH:<\/strong> Customer Experience Management auf Online Marktpl\u00e4tzen<\/li>\n
    • Dr. Holger Schmidt \/ TU Darmstadt:<\/strong> Wie ein Geniestreich die digitale \u00d6konomie f\u00fcr immer ver\u00e4ndert hat<\/li>\n
    • Spryker:<\/strong> Exkurs B2B Marktpl\u00e4tze<\/li>\n
    • Taxdoo GmbH:<\/strong> Steuern & Zoll im internationalen E-Commerce<\/li>\n
    • Thrasio:<\/strong> Vom FBA-Marken-Aufk\u00e4ufer zum Konsumg\u00fcterhersteller der n\u00e4chsten Generation<\/li>\n
    • Venta Luftw\u00e4scher GmbH:<\/strong> Internationalisierung am Beispiel Amazon USA<\/li>\n
    • WMF GmbH:<\/strong> \u201eDas A in Amazon steht f\u00fcr Automatisierung\u201c<\/li>\n<\/ul>\n[\/vc_column_text][image_with_animation image_url=“23481″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ animation_easing=“default“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=“center“ img_link_large=“yes“ border_radius=“none“ box_shadow=“small_depth“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“ margin_bottom=“50″ margin_top=“0″][divider line_type=“Full Width Line“ line_thickness=“1″ divider_color=“default“ custom_height=“120px“][vc_column_text]\n

      Hauptsponsoren unserer Studie<\/h2>\n[\/vc_column_text][vc_row_inner column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ text_align=“left“ row_position=“default“ row_position_tablet=“inherit“ row_position_phone=“inherit“ overflow=“visible“ pointer_events=“all“][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“23066″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ animation_easing=“default“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=“center“ img_link_target=“_blank“ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“ img_link=“https:\/\/www.lengow.com\/“][\/vc_column_inner][vc_column_inner column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ overflow=“visible“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“23170″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ animation_easing=“default“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=“center“ img_link_target=“_blank“ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“ img_link=“https:\/\/www.bertelsmann.de\/bereiche\/arvato\/#st-1″][\/vc_column_inner][\/vc_row_inner][divider line_type=“Full Width Line“ line_thickness=“1″ divider_color=“default“ custom_height=“40px“][image_with_animation image_url=“22400″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ animation_easing=“default“ animation_movement_type=“transform_y“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“small_depth“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“ margin_bottom=“50″ margin_top=“100″][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#f7f7f7″ scene_position=“center“ top_padding=“25″ bottom_padding=“25″ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ centered_text=“true“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=“.vc_custom_1651837701448{padding-top: 25px !important;}“]\n

      Du hast Interesse an unserer Marktplatzstudie?<\/strong><\/h3>\n[\/vc_column_text][divider line_type=“Small Line“ line_alignment=“default“ line_thickness=“5″ divider_color=“default“][nectar_btn size=“large“ button_style=“regular“ button_color_2=“Extra-Color-1″ icon_family=“none“ text=“Jetzt die Marktplatzstudie anfordern!“ url=“#studie“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“50″ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=“.vc_custom_1651838071081{padding-right: 10% !important;padding-left: 10% !important;}“]\n

      Ausgew\u00e4hlte Zitate unserer Experten:<\/strong><\/h3>\n

      „Review Management auf Online-Marktpl\u00e4tzen ist f\u00fcr uns kein Avantgarde-Thema mehr, sondern ein ernst zu nehmender Service-Kanal“<\/em>
      \nMarcus Nessler, Head of Customer Experience, Samsung Electronics GmbH<\/p><\/blockquote>\n

      „Amazon ist einer von mehreren Partnern, die f\u00fcr unseren US-Erfolg wichtig sind“<\/em>
      \nLevent Iscan, Senior E-Commerce Manager North America, Venta<\/p><\/blockquote>\n

      „Wer internationale Marktpl\u00e4tze austesten m\u00f6chte, sollte auf gr\u00f6\u00dftm\u00f6gliche Prozessautomatisierung achten. Produktdatenfeeds kommt hierbei eine zentrale Rolle zu.“<\/em>
      \nOliver Bogatu, GM DACH Lengow<\/p><\/blockquote>\n

      \u201cEin B2B-Marktplatz ist kein Projekt, es ist radikale Gesch\u00e4ftsmodellver\u00e4nderung\u201d<\/em>
      \nAlexander Graf, Spryker<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ top_margin=“25″ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=“.vc_custom_1649337278642{padding-top: 25px !important;}“]\n

      Trends & Treiber der Marktplatzwelt<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#ffffff“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color=“#ffffff“ background_color_opacity=“1″ background_color_hover=“#ffffff“ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_color=“#235d89″ column_border_style=“solid“][vc_column_text css=“.vc_custom_1649665319077{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Corona befeuert Digitalisierungsmut und Consumer Behaviour<\/h3>\n[\/vc_column_text][vc_column_text css=“.vc_custom_1649665329845{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Entwicklung neuer Services f\u00fcr Seller und Consumer<\/h3>\n[\/vc_column_text][vc_column_text css=“.vc_custom_1649665342201{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Verschmelzung von Social Media & Commerce<\/h3>\n[\/vc_column_text][vc_column_text css=“.vc_custom_1649665353202{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Boom von D2C-Brands und Marktplatz-Aggregatoren<\/h3>\n[\/vc_column_text][vc_column_text css=“.vc_custom_1649665368815{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Investorengelder flie\u00dfen (wieder) in E-Commerce<\/h3>\n[\/vc_column_text][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text css=“.vc_custom_1649665324231{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Last Mile-Relevanz: Aufbau einer belastbaren Logistik-Infrastruktur<\/h3>\n[\/vc_column_text][vc_column_text css=“.vc_custom_1649665336281{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Wachsende Bedeutung von Marktpl\u00e4tzen f\u00fcr Marketing und Retail Media<\/h3>\n[\/vc_column_text][vc_column_text css=“.vc_custom_1649665347312{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Customer Experience Management und der 360-Grad-Blick auf den Kunden<\/h3>\n[\/vc_column_text][vc_column_text css=“.vc_custom_1649665358682{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Verf\u00fcgbarkeit von Standardsoftware f\u00fcr das Marktplatz-Gesch\u00e4ft<\/h3>\n[\/vc_column_text][vc_column_text css=“.vc_custom_1649665375020{margin-top: 25px !important;margin-bottom: 25px !important;border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 18px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #f7f7f7 !important;border-left-color: #e5e5e5 !important;border-left-style: solid !important;border-right-color: #e5e5e5 !important;border-right-style: solid !important;border-top-color: #e5e5e5 !important;border-top-style: solid !important;border-bottom-color: #e5e5e5 !important;border-bottom-style: solid !important;}“]\n

      Nachhaltigkeitstrend befeuert Re-Commerce-Plattformen<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ bg_color=“#ffffff“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ id=“studie“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ shape_type=““][vc_column column_padding=“padding-3-percent“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_direction_desktop=“default“ column_element_spacing=“default“ desktop_text_alignment=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_backdrop_filter=“none“ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“1px“ column_border_color=“#235d89″ column_border_style=“solid“][heading]\n

      Die Marktplatzwelt 2022<\/h2>\n[\/heading][vc_column_text css=“.vc_custom_1711025422728{padding-right: 12.5% !important;padding-left: 12.5% !important;}“]Nach der Registrierung f\u00fcr unsen Newsletter erhalten Sie die Marktplatzstudie 2022 kostenlos als PDF per Email.<\/span>[\/vc_column_text][vc_column_text css=“.vc_custom_1711025409581{margin-top: 20px !important;padding-right: 12.5% !important;padding-left: 12.5% !important;}“]