{"id":19622,"date":"2021-12-02T00:50:39","date_gmt":"2021-12-01T23:50:39","guid":{"rendered":"http:\/\/legacy.gominga.com\/?p=19622"},"modified":"2022-12-07T21:13:22","modified_gmt":"2022-12-07T20:13:22","slug":"wettbewerberanalyse-fuer-den-sektor-diy-werkzeug","status":"publish","type":"post","link":"https:\/\/legacy.gominga.com\/de\/wettbewerberanalyse-fuer-den-sektor-diy-werkzeug\/","title":{"rendered":"Wettbewerberanalyse f\u00fcr den Sektor DIY-Werkzeug"},"content":{"rendered":"[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;19625&#8243; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2><strong>Ausgangssituation:<\/strong><\/h2>\n<p>Mit Blick auf das letzte Quartal 2021 und das bevorstehende Weihnachtsgesch\u00e4ft haben wir eine <strong>Wettbewerberanalyse <\/strong>durchgef\u00fchrt um herauszufinden, wie es um die Marktleistung verschiedener Marken im Bereich Heimwerkerwerkzeuge bestellt ist. Dabei haben wir uns auf <strong>Bewertungen, Rezensionen <\/strong>und das<strong> markenspezifische Sentiment<\/strong> auf <strong>amazon.com<\/strong> konzentriert. Die verwendeten Daten wurden von unserem Team mit dem gominga <a href=\"https:\/\/legacy.gominga.com\/review-manager\/\" target=\"_blank\" rel=\"noopener\"><strong>Review Management Tool<\/strong><\/a> analysiert und aufbereitet.<\/p>\n<p>Wir haben die Akkubohrer der folgenden Marken vor allem anhand ihrer Bewertungen, Rezensionen und der Verbraucherstimmung verglichen:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.blackanddecker.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Black &amp; Decker<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.dewalt.com\/\" target=\"_blank\" rel=\"noopener\"><strong>DeWalt<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.boschtools.com\/us\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Bosch Professional<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.ryobitools.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Ryobi<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.makita.de\/\" target=\"_blank\" rel=\"noopener\"><strong>Makita<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.metabo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Metabo<\/strong><\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; top_margin=&#8220;25&#8243; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2><strong>Wettbewerberanalyse &#8211; Durchschnitt der Gesamtbewertung<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Die durchschnittliche Bewertung f\u00fcr alle Produkte in der Kategorie <strong>&#8222;Akkubohrer&#8220;<\/strong> ist <strong>4,77 Sterne f\u00fcr DeWalt<\/strong>. Insgesamt schneiden hier alle Marken sehr gut ab. Nur Metabo liegt mit <strong>4,31 Sternen<\/strong> unter dem optimalen Bewertungsdurchschnitt.[\/vc_column_text][vc_column_text]\n<h3>Gut zu wissen: 4,5 Sterne sind das Optimum auf Amazon.<\/h3>\n<blockquote>\n<p><em>&#8222;Produkte mit 4,5 Sternen verkaufen sich dreimal besser als Produkte mit 5 Sternen&#8220;.<\/em><\/p>\n<\/blockquote>\n[\/vc_column_text][vc_column_text css=&#8220;.vc_custom_1638398934908{margin-top: 0px !important;}&#8220;]Unterhalb von 3,75 Sternen droht oft schon der Ausschluss aus Werbeprogrammen. In diesem Fall muss keine Marke mit Konsequenzen von Amazon selbst rechnen.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; centered_text=&#8220;true&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;19291&#8243; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;center&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; margin_top=&#8220;0&#8243; margin_bottom=&#8220;0&#8243;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; top_margin=&#8220;25&#8243; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2><strong>Was die Bewertungsstruktur \u00fcber Produkte aussagen kann<\/strong><\/h2>\n<p>Allein die Gesamtbewertungskurve kann viel \u00fcber ein bestimmtes Produkt oder eine Marke aussagen. Es ist m\u00f6glich, <strong>Unstimmigkeiten im Bewertungstrend, Ausbr\u00fcche und Verbesserungen<\/strong> zu erkennen. Bei genauerer Betrachtung k\u00f6nnen Sie zwischen Bewertungen von verifizierten und nicht verifizierten amazon.com-Konten unterscheiden.<\/p>\n<p>Aber was sind verifizierte oder nicht verifizierte Konten?<\/p>\n<ul>\n<li><strong>Verifizierte Bewertungen:<\/strong> Der Kunde hat den Artikel bei Amazon gekauft, was verifiziert und zum Benutzerkonto zur\u00fcckverfolgt werden kann.<\/li>\n<li><strong>Unverifizierte Bewertungen:<\/strong> Kunden bewerten den Artikel, haben ihn aber nicht bei Amazon gekauft. Sie k\u00f6nnen den Artikel in einem anderen Online-Shop oder bei einem station\u00e4ren H\u00e4ndler gekauft haben und m\u00fcssen ihn nicht unbedingt besitzen.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h3><strong>Black &amp; Decker und DeWalt: Vergleich von Kundenfeedback<br \/>\n<\/strong><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;19277&#8243; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;19279&#8243; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;top-bottom&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Die Diagramme zeigen die <strong>monatliche, durchschnittliche Bewertung<\/strong> von <strong>DeWalt<\/strong> im Vergleich zu <strong>Black &amp; Decker<\/strong>, unterteilt in allgemeine, verifizierte und nicht verifizierte Bewertungen. In beiden F\u00e4llen ist es sehr deutlich, dass der Durchschnitt der nicht verifizierten Bewertungen deutlich niedriger ist als der der verifizierten. Das bedeutet, dass ungepr\u00fcfte K\u00e4ufe darauf hindeuten, dass die Verbraucher <strong>weniger zufrieden<\/strong> mit dem Produkt sind, das sie <strong>abseits von Amazon<\/strong> oder aber \u00fcberhaupt <strong>nicht gekauft<\/strong> haben.<\/p>\n<p>Wenn man DeWalt und Black &amp; Decker miteinander vergleicht wird deutlich, dass <strong>DeWalt im Durchschnitt deutlich besser<\/strong> abschneidet als Black &amp; Decker. Das ist daher so interessant, da es sich bei beiden um <a href=\"https:\/\/www.stanleyblackanddecker.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Stanley Black &amp; Decker<\/strong><\/a> Brands handelt. Eine Erkl\u00e4rung f\u00fcr diese Beobachtung k\u00f6nnte sein, dass DeWalt einen <strong>besseren Kundenservice<\/strong> bietet.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Wenn Sie mehr \u00fcber diese Konkurrenzanalyse erfahren m\u00f6chten, wenn Sie m\u00f6chten, dass wir einen anderen Markt f\u00fcr Sie untersuchen oder wenn Sie an unserem n\u00fctzlichen <a href=\"https:\/\/legacy.gominga.com\/de\/review-manager\/\" target=\"_blank\" rel=\"noopener\"><strong>Review Management Tool<\/strong><\/a> interessiert sind, stehen wir jederzeit gerne f\u00fcr Sie zur Verf\u00fcgung!<br \/>\n<\/em>[\/vc_column_text][nectar_btn size=&#8220;large&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Extra-Color-1&#8243; icon_family=&#8220;none&#8220; text=&#8220;Jetzt Kontakt aufnehmen!&#8220; url=&#8220;https:\/\/legacy.gominga.com\/de\/kontakt\/&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; top_margin=&#8220;25&#8243; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2><strong>Wettbewerberanalyse mit der gominga aspekt-basierten Sentiment Analyse<\/strong><\/h2>\n<p>Ein weiterer wichtiger Bestandteil dieser Wettbewerberanalyse f\u00fcr DIY-Tools und unseres <strong><a href=\"https:\/\/legacy.gominga.com\/de\/review-manager\/\" target=\"_blank\" rel=\"noopener\">Bewertungsmanagement Tools<\/a><\/strong> im Allgemeinen ist die <strong>Sentiment Analyse<\/strong>. Die Sentiment Analyse ist ein Ansatz zur Bestimmung der Positivit\u00e4t, Negativit\u00e4t und Neutralit\u00e4t von Daten und setzt dabei auf K\u00fcnstliche Intelligenz (KI). Sie ist ein starkes Werkzeug f\u00fcr die <strong>Analyse von Produktfeedback in Kundenrezensionen<\/strong> &#8211; in diesem Fall auf <a href=\"https:\/\/www.amazon.de\/\" target=\"_blank\" rel=\"noopener\"><strong>Amazon.com<\/strong><\/a>.<\/p>\n<p>Bewertungen bieten einen wahren Schatz an oft <strong>ungenutztem Kundenfeedback.<\/strong> Dieses Feedback kann helfen, Produkte und den allgemeinen Ruf von Brands zu verbessern. Manuel Siskowski (CEO von Wiesemann 1893) erz\u00e4hlte uns in einem <a href=\"https:\/\/legacy.gominga.com\/de\/manuel-siskowski-interview\/\" target=\"_blank\" rel=\"noopener\">Interview<\/a>:<\/p>\n<blockquote>\n<p><strong>An dieser Stelle verstehe ich \u00fcberhaupt nicht, wieso die Review-Daten nicht viel besser genutzt werden. Meines Erachtens sind sie qualitativ viel aussagekr\u00e4ftiger und viel besser als traditionelle Marktforschungsdaten.<\/strong><\/p>\n<\/blockquote>\n<p>Um zu zeigen, wie m\u00e4chtig Review Daten sein k\u00f6nnen, haben wir eine Sentiment Analyse f\u00fcr den Heimwerkersektor durchgef\u00fchrt. Insbesondere f\u00fcr &#8222;Bohrmaschinen&#8220; der oben genannten Marken.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h3><strong>Sentiment Analyse im DIY-Werkzeugsektor f\u00fcr Akkubohrer<\/strong><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; centered_text=&#8220;true&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;19310&#8243; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;center&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Die <strong>detaillierte Betrachtung<\/strong> des DIY-Werkzeugsektors offenbart einige interessante Erkenntnisse. Erstens: Mehr als die H\u00e4lfte der Bewertungen, in denen technische Probleme erw\u00e4hnt wurden, waren negativ.<\/p>\n<p>Des weiteren sind auch die Batterien auff\u00e4llig. In <strong>85 %<\/strong> aller Rezensionen, in denen Batterien erw\u00e4hnt wurden, geschah es in einem <strong>positiven Kontext<\/strong>. Das bedeutet, dass die Kunden haupts\u00e4chlich positiv \u00fcber die <strong>Akkus des Akkubohrer<\/strong> sprechen. Dennoch sind 15% mit den Akkus unzufrieden, was immer noch viel ist.<\/p>\n<p><em>Gehen wir noch mehr ins Detail, indem wir uns eine bestimmte Marke ansehen!<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h3><strong>Sentiment Analyse f\u00fcr DeWalt Akkubohrer<br \/>\n<\/strong><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Die eingehende Betrachtung von DeWalt <strong>\u00e4hnelt stark der allgemeinen Einsch\u00e4tzung des DIY-Sektors<\/strong>. Technische Probleme sind ebenfalls ein wichtiger Punkt und die Stimmung im Bezug auf den Akku ist noch schlechter als im gesamten Sektor. Hier ist zwar noch alles im Rahmen, es gibt aber definitiv Verbesserungsbedarf.<\/p>\n<p>Mit Hilfe der Sentiment Funktion unseres <a href=\"https:\/\/legacy.gominga.com\/de\/review-manager\/\" target=\"_blank\" rel=\"noopener\"><strong>Review Management Tools<\/strong><\/a> haben wir die Themen <strong>Akku<\/strong> und <strong>Bohrer<\/strong> im Folgenden genauer beleuchtet.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; centered_text=&#8220;true&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;19313&#8243; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;center&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;25&#8243; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;19796&#8243; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;19798&#8243; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; top_margin=&#8220;25&#8243; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2><strong>Fazit der Wettbewerberanalyse<br \/>\n<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]Das allgemeine Bewertungsniveau und die Sentiment Ergebnisse sind <strong>bereits gut<\/strong>. Abschlie\u00dfend l\u00e4sst sich sagen, dass die Bewertungen, das Sentiment und die Fragen im DIY-Sektor noch <strong>deutlich Verbesserungspotenzial<\/strong> bieten. Es gibt einige Themen, die sich mit <strong>Bewertungsmanagement &amp; Sentiment Analyse<\/strong> leicht identifizieren lassen, um das <strong>gesamte Kundenerlebnis<\/strong> auf <a href=\"http:\/\/www.amazon.de\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> zu <strong>verbessern<\/strong>.<\/p>\n<p>Diese Analyse beweist einmal mehr, dass <strong>Kundenmeinungen dabei helfen, das eigene Produkt weiter zu verbessern<\/strong> und ein gezielter Kundenservice die Reputation der eigenen Marke weiter steigern kann. Gerade die Sentiment Analyse kann sogar die <strong>klassische Marktforschung ersetzen<\/strong>. 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